A value ladder isn’t just a sales tool, it's a blueprint for sustainable growth and enduring customer relationships.

The genius of the value ladder lies in its incremental approach.

It starts with low or no-cost offers, capturing interest and providing undeniable value.

As trust is cemented, customers are then introduced to higher-value offers, allowing businesses to maximize their lifetime value.

A well-structured ladder not only optimizes revenue but also deepens customer loyalty.

It acknowledges the customer journey, ensuring that every stage offers tailored value, encouraging commitment at higher levels.

Allowing you to continue to upsell your customers and generate exponential growth for your brand.

Below is a prompt I use to help me come up with value ladders for my own brands and clients.

Prompt template:

I am a [your role] that [what you do].

My audience is [your audience].

I help them by providing [how you help your audience].

I currently offer [your current offers].

I need your help creating a logical and natural ascension ladder that takes my audience from random follower online to high-paying repeat customer.

Here's the structure I want to follow:

• Lead magnet (pulling leads to my email list) -Low-ticket upsell offer (to try monetize people immediately upon join my email list) -Mid-ticket products (these are ways to further indoctrinate my audience, contribute a bit of revenue, and ultimately point people to my higher ticket offers) -High-ticket offer (this is my more premium offering that likely costs thousands of dollars and provides extremely worthwhile results for customers) -Ulta-high-ticket offer (this is VIP-level offering that most like includes more access to me, and the most possible value I could provide)

Here are the criteria for my ascension ladder:

• Give me multiple ideas for each potential offering -Give me product ideas that are unique, will stand out in the crowd, and aren't offered by many -These product ideas need to be seen as extremely valuable to potential customers and are something that solves real problems they have (hence why they're willing to pay for them) -I prefer products that can be built leveraging content, my expertise and easy-to-use tools (both AI-related and more standard ones) -I'd like suggested prices for each offering as well

My prompt: