Words have the power to captivate, convince, and convert.

And memorable phrases can solidify your place in a customers mind.

The goal of memorable phrases is to encapsulate emotions, values, and promises in a succinct package, making complex ideas instantly relatable.

They can also help differentiate brands, making your the 'go-to' in a sea of 'also-rans.'

Below is the prompt that I use to craft catchy and memorable phrases.

Prompt template:

You are a branding and marketing expert.

Come up with a combo of 12 negative words that describe struggles of founders of companies that start with "un” and then combine it with a dream or desire of founders that starts with “un.”

For example, from Underdog to Unstoppable.

Examples: