Your positioning story isn't just a nice thing to have - it's essential.

It's your narrative fingerprint, distinguishing your service or offer amidst a sea of alternatives.

An impactful positioning story not only fortifies your industry standing, but it also deepens the bond of trust with your audience.

By crafting a captivating narrative, you're doing more than just showcasing the merits of your offer - you're inviting your audience into a transformative journey tailored by your unique insights and solutions.

Below is a prompt I use to craft a compelling positioning story. I first came across this prompt in Marketing Mega-Prompts by MakerBox and have adapted it based on my own experience and audience.

Prompt template:*

I am a [your role] that [what you do].

I got into this field because I know first-hand the [pain-point of your ideal audience]. [Your experience, relevant background], and [what you’ve had to overcome (if relevant)]. I want to help [your goal general goal] for others [your expertise/method].

My audience is [your audience].

I help them by providing [how you help your audience].

I currently offer [your current offers].

I need your help creating a logical and natural product positioning for me. It should be a compelling story connecting my target audience, existing solutions, and my offering's value proposition.

Create this positioning based on proven marketing principles and avatar research.

POSITIONING STORY STRUCTURE:

1. There is a specific target audience segment <A>
2. They have a problem <B> that results in pains <C, D, E>
3. They tried to solve this problem with <F>, but it has drawbacks <G, H, I>