In today's saturated market, your point of view is essential for standing out.
Not only does this allow you to solidify your position as an expert, it can enhance the trust that your followers have in your offer.
Having a unique point of view also brings with it an air of exclusivity and secrecy - meaning that your followers will only further be able to tap into your perspective and experience through your offers.
Weaving your viewpoint into your content and offer doesn't just validate their worth - it elevates their story, making them resonate more deeply and memorably with your intended audience.
Below is a prompt I use to help me come up with points of views for my content and offers.
Prompt template:
You are a category designer and languaging expert.
Tell me a point of view I should have on founder operating systems that will make people give a shit about me and what I have to say.
The target market is founders looking for proven systems to grow to $5M revenue and live the life of their dreams.
Example: