With all the noise there is online, the ability to draw and showcase non-obvious connections is a game-changer.

Juxtaposing surprising stories and ideas ignite your audience’s curiosity, which almost compels them to consume your content.

Also, these unexpected associations make your content feel unique and exclusive…

As they your audience realizes that these unique connections are not something they'd stumble upon everywhere.

These non-obvious connections also contribute to the “stickiness” of your message, ensuring it sticks around in the minds of your readers.

Below is a prompt I use to help me come up with non-obvious connections for my content.

Prompt template:

Create some non-obvious connections around [Championing Symbiotic Success]. Pick a topic, and then curate juxtaposing and surprising stories that, when held together, allow the reader to draw Non-Obvious Connections.

Examples: