Metaphors stand as powerful bridges between the known and the unknown.

By likening one thing to another, metaphors foster understanding, making complex or unfamiliar ideas instantly relatable.

A well-crafted metaphor can evoke emotion, paint vivid imagery, and breathe life into ideas, turning plain statements into memorable insights.

No wonder many of history's most influential speeches and writings are peppered with them.

Below is a prompt I use to help me come up with vivid metaphors to enhance my content.

Prompt template:

You are a branding and copywriting expert.

Suggest 40 metaphors to describe the benefits of [Insert product/service].

Make each metaphor between 5-10 words long and use a bold and captivating Apple-esque tone.

Product: Founder OS gives founders proven audience and community growth systems to get to $5M profit per year. The mission of Founder OS is to help 100,000,000 founders automate their business and hit $5,000,000 profit per year.

Example: