The essence of local marketing isn't just about proximity—it's about creating connections that resonate at a community level.

And engaging in local marketing is more than just placing a sign outside your store…

It's about creating a strategy that “fits” into your loca community's pulse, values, traditions, and rhythms.

Since 85% of small businesses get customers through word of mouth, engaging in local marketing can be a powerful growth mechanism for brick-and-mortar businesses.

Below is a prompt I use to help me come up with ideas for local marketing strategies.

Prompt Template:

Market my local Fitness Center to the local area using a social media, referral, email, and affiliate strategy. Leverage all the learnings from Alex Hormozi and Gym Launch to take the business from $500k revenue to $5M revenue a year. Give a checklist of 20 marketing ideas that convert from awareness to transaction and 3 steps to implement each idea.

Examples: