Email courses are perhaps my favorite form of lead magnet.

Consisting of a potent blend of value, engagement, and education, while also leaving a hunger for more.

The allure of an email course lies in its depth. It promises (and delivers) transformation, even if incremental, over a span of sessions.

This continuous touchpoint not only positions the brand as an authority but also fosters trust, as prospects invest time and engage actively.

Paving the way to easier sales of your various programs and offers.

Below is a prompt I use to help me come up with the structure and content for an email course.

Prompt template:

I am a [your role] that [what you do].

My audience is [your audience].

I help them by providing [how you help your audience].

I want to create a mini-course that can serve as both a lead magnet and soft-pitch for my program.

Can you outline in great detail a 5-part mini-course I could put together.

The last part can be primarily a pitch for my flagship program, but it needs to include enough value that people will still consume it.

My prompt:

I am a founder that teaches other founders how to grow and monetize their following online.

My audience is founders, entrepreneurs and creators that want to get paid for their expertise online.

I help them by providing both audience-growth strategies to bring in potential customers, as well as proven systems for monetizing their audience.

I want to create a mini-course that can serve as both a lead magnet and soft-pitch for my program.