Understanding your audience's awareness level gives you a deadly edge when creating content.

Eugene Schwartz's 5 stages of customer awareness elegantly map this journey, highlighting the progressive shift from uninformed prospects to keen purchasers.

By crafting content tailored to these stages ensures your message isn't just heard—it's resonant.

And when you create content that’s tailored to each stage, you're not just talking into the void -you're ensuring every interaction is meaningful and timely.

Below is a prompt I use to help me come up with specific content ideas that fit each stage of the customer journey.


Prompt template:

I am a [your role] that [what you do].

I got into this field because I know first-hand the [pain-point of your ideal audience]. [Your experience, relevant background], and [what you’ve had to overcome (if relevant)]. I want to help [your goal general goal] for others [your expertise/method].

My audience is [your audience].

I help them by providing [how you help your audience].

I currently offer [your current offers].

I currently offer high-ticket consulting and have a suite of products that vary from $29 to $5000.

I need your help creating 30 different content marketing ideas I can turn into [your preferred platform and content style].

I need these content ideas to both position me as the expert, and provide value to my readers.

Please create the content ideas based off the 5 stages customer awareness as outlined by Eugene Schwartz.

Idea requirements: -These ideas need to stand out amongst the noise on social media -These ideas need to have a high chance of going viral and be so good/valuable that people want to share them with their network -I need these ideas to be related to or tie-back to my products and expertise (to ensure I get the right kind of attention from potential customers)

Please give your reponse in a table with 6 columns.

My prompt:

I am a founder that teaches other founders how to grow and monetize their following online.

I got into this field because I know first-hand the stuggle of growing and monetizing a brand or business online. I've grown two of my own companies to 7 figures on solely organic traffic, and I made a lot of mistake and had to overcome many challenges. I want to help make things easier for others leveraging the proven systems I've developed.