Content is king.

But producing content without a coherent strategy is like sailing without a compass—you might move, but not necessarily in the right direction.

A robust content strategy serves as the guiding blueprint, ensuring every piece of content has a purpose and aligns with your brand's objectives.

This overarching plan not only amplifies reach but also optimizes engagement.

It helps you save time by prioritizing topics that resonate, and can help streamline efforts to measure and achieve tangible results.

A well-planned content strategy ensures your voice doesn't just add to the noise online, but stands out, connects, and converts.

Below is a prompt I use to help me come up with a high-converting content strategy.

Prompt template:

I am a [your role] that [what you do].

My audience is [your audience].

I help them by providing [how you help your audience].

I currently offer [your current offers].

I need your help creating an engaging and informative content outline for a [platform and content type] - the topic is [topic].

Include a brief sentence to summarize each point so I have a full understanding of what you have in mind. Consolidate the information into headings and mutliple sub-headings as relevant.

The audience is at an intermediate level of expertise, so please tailor the content according to what would be helpful to them at this level.