To help you seamlessly create your own category of one, I’ve created this plug-and-play template for you.
I appreciate you taking time to access this resource.
I’m confident it will be a MASSIVE asset to your brand’s positioning and profitability.
I’m cheering you on. And can’t wait to hear about your success.
Let’s win together 🏅 Matt
Last week, I jumped on a call with a member of Founder OS who was feeling overwhelmed trying to compete in an oversaturated market.
They had a solid offer and a great strategy, but they just couldn't seem to gain any traction.
It felt like no matter what angle they tried, someone else had already carved out that niche.
I could relate all too well to their struggle and frustration...because in 2014, I faced the exact same challenge with my company Herb.
I had just exited my previous business, and while it had been a good run, I was left feeling unfulfilled.
The “cost” to my health and personal relationships was too high.
I knew I wanted to build something different this time around—a business more aligned with my values and strengths.
Because of my interest in cannabis, I acquired a small site called The Stoner's Cookbook with a modest following of weed-enjoyers.
At first I wasn’t sure where things would go, but I got to work doing what I do best - building communities.
The modest following quickly grew into a blossoming community of millions of cannabis lovers.
And along the way, I realized that due to advertising restrictions, cannabis brands had an extremely difficult time connecting with potential customers.
A massive unmet need.