Brevity is king.

A 5-word reference or catchphrase is the essence of your benefit, delivered in a punchy and memorable way.

It's not merely about being succinct, it's about crafting a phrase that's instantly captivating, evoking emotion or intrigue in just a handful of words.

And given how short these references are, they fit seamlessly across platforms, be it social media headers, brand taglines, or content teasers.

In a world where seconds count, these quick hits make a lasting impact, anchoring your message in the audience's memory.

Below is a prompt I use to help me come up with potent 5-word references for my brands and offers.

Prompt template:

Create a 5 word [space reference] that is similar to the below examples. Come up with 30 copywriting examples that are Apple style.

Examples:

Buckle up and enjoy the ride

Let's get ready for blast off

Ready. Set. Launch.

Example: