When it comes to beating out the competition, it's not always the best product that wins…

It's often the best offer.

Crafting a compelling offer is more than just presenting a product or service - it's about creating a package so irresistible that it feels like a no-brainer to the consumer.

Alex Hormozi has absolutely mastered this art with his $100M offer framework.

Revealing how it isn't just about price points or features—it's about aggregating value, minimizing risk, and addressing every conceivable objection a potential buyer might have.

Below is a prompt I use to craft $100M offers for my brands and clients. This template was inspired by Rob Lennon, with my own perspective and experiences added.

Prompt template:

I need your help crafting the perfect offer for my services following the principles taught by Alex Hormozi, author of $100m Offers.

Hormozi crafts offers people can’t refuse because they are incredibly valuable according to Alex Hormozi’s Value Equation.

HORMOZI VALUE EQUATION: Value = (Dream Outcome * Perceived Likelihood of Achievement) / (Time Delay * Effort and Sacrifice)

Context:

I am a [your role] that has [your accomplishments/expertise]. [Additional context to your expertise/experience as needed]. I want to [your target audience] to [what you want to do].

I need you to use the above information to create various irresistible product offers from me for founders, entrepreneurs and creatives who want to grow and monetize an audience online.

Please incorporate any of the challenges, frustrations or barriers that my target audience might have and craft an offer that is the perfect solution to these challenges.

Some additional context: focus on specific challenges for [your target audience] with 1) massive pain, 2) available purchasing power, 3) easy to target, 4) growing market.

Goals: